Fibre

Video is becoming one of the most important and essential marketing tools available today. Numerous predications for 2016 note that video is going to grow in marketing and promotional significance. As one of these reports notes:

“Online video is the future of content marketing. Major players like Facebook and Bing now offer video options for advertisers and Google is experimenting with in-Search Engine Results Page (in-SERP) video advertising. These moves prove that users are growing more ...

There are many  reasons why you should interact on social media – here are a few of the most important.

Following a number of social media channels is not good enough these days – the name of the game is interaction and there are a number of very good reasons why you should be involved on social media and why you should interact as much as possible on your chosen social media channels.

1. Building relationships

Social media is  all ...

There is a new app that may replace the popular whatsApp as your messenger app of choice.

This is Telegram, which is a  free cross-platform messaging app. While the app is in many respects very similar to the prolific  WhatsApp, there are some important differences .

Telegram is in effect a new and innovative messaging service  that places greater emphasis  on privacy

In essence, Telegram is a instant messenger service that is cloud-based; which means ...

If you ever doubted that mobile was taking over, this infographic should convince you that mobile is on the increase at an accelerating rate.

Facebook as well as other social media are now being interacted with on mobile devices more than ever. Here are some of the facts:

• In the next two years there will be more mobile subscriptions than people on the planet. This may vary from country to country but it is an overall trend that shows ...

Here is a fascinating infographic about the evolution of social media.

It begins way back in 1792 with the telegraph and shows the various cardinal points of development that eventually evolved into the intense social media network that we see today.

It is interesting to note that since 2000 there has been an acceleration of the growth of influential social networks.

This includes the growth of the inimitable Facebook in 2002 and the way that this was preceded by LinkedIn and StumbleUpon. ...

This insightful infographic  summarizes some of the most important aspects of social media – aspects that many people may not be aware of.

For example, it is imperative when posting to different social networks to realize that each social network has a different audience and style. Another very important fact that many people do not realize is that social media channels and networks also act as search engines. In other words,  Besides search engines like Google, many users use social networks ...

Social media is a phenomenon that has evolved into a ” revolution”.

This may sound extreme but many pundits point  out that with the increase in mobile phones and applications,  social media deserves this appellation. Simply put, social media has become much more pervasive and a part of daily life for millions.

But what does this mean – what are the implications?  There are many aspects of this video that should be taken into account,  especially by marketers and ...